The 2nd big lesson I learned from being an entrepreneur: 
Yes, brand values are crucial. 
They are more than just words on paper; 
They give your business purpose and the motivation to persevere.
So you do the things, when you need to do them, even when you don’t feel like doing them.

🚀 Purposeful Action 
In my journey, taking on business without a clear set of values felt like navigating without a compass.
I was going great work, but I lived on the road and in the airways for 7 years.
Brand values guide your actions, ensuring that you do the right thing, even when it’s challenging.

💡 Reflecting Your Personality 
Brand values aren’t just corporate jargon; 
They describe your business’s personality and influence how you interact with the world. 
They become the essence of your identity.

🔄 Consistent Strategy Implementation 
Just as with the vision, carving out time for strategy activities related to your values is a non-negotiable. 
It ensures consistent and intentional implementation, aligning every move with your core principles.

💎 Genuine Integrity 
Be genuine and integral in upholding your brand values. 
Authenticity resonates with customers and builds trust. 
It’s not just about what you do but how you do it.

🗓️ Annual Review 
Regularly review your brand values. 
As your business evolves, so might your values. 
An annual check ensures they remain relevant and aligned with your mission.
Yes that’s right, mission, do you have 1?

🤝 Focus on Relationships Always 
Your brand values should extend beyond internal operations to your relationships with customers, partners, and the community. 
Upholding values strengthens connections  developing long-term partnerships.

⏩  Join the Conversation How have brand values shaped your business? 
Please share your insights, I’d love to hear your thoughts on the impact that values have had along your journey.

#futurestateacademy #systemsthinking #Entrepreneurship #BusinessStrategy #VisionaryLeadership #LessonsLearned  🌟✨