The ability to align your business performance to your customer’s values and requirements will determine the level of success you achieve for your business. It will also help you decipher between customers that drag you down and the customer’s that add true value to your business. Either way your commitment should be the same, never let a business relationship fail from something you did or didn’t do. With that you need to have a good understanding of what business performance truly means.

My question to you is, do you know how to achieve that? That is, what is the value you deliver to your Clients?