Key Points:

Vision-Centric Approach: A robust business model stems from a clear vision, serving as a blueprint to achieve strategic objectives.

Adaptability Over Rigidity: Traditional models, anchored by rigid plans and long-term forecasts, struggle to cope with rapid changes in the business environment.

The Era of Flexibility: In contrast to static five-year plans, businesses now require agile models that can flex and evolve in response to market dynamics.

Consequences of Inflexibility: Failure to adapt models leads to silo mentalities, stifled innovation, and an inability to meet evolving customer needs.

Conveyor Belt Analogy: Businesses are likened to conveyor belts, where disruptions in one area reverberate across the entire operation, impacting customer experience.

Accountability vs. Responsibility: Distinguishing between accountability (reporting) and responsibility (execution) is crucial for effective model implementation.

Matching Inputs with Outputs: Assessing current capabilities against future requirements helps identify gaps and inform strategic decision-making.


In today’s rapidly evolving business environment, the traditional approach to business models is proving insufficient. While the conventional models have served their purpose for decades, the dynamic nature of markets, technology, and consumer preferences demands a more adaptive and flexible approach. Here’s a detailed exploration of why businesses need to rethink their models and embrace adaptability to thrive in the modern landscape.

The Business Model: Vision-Driven Adaptation

At the core of every successful business model lies a clear vision. This vision serves as the north star outlining the strategic objectives and desired outcomes of the business. However, in today’s fast-paced world, having a vision alone is not enough. Business models must be built upon this vision, outlining the specific strategies and tactics required to achieve it.

One of the key characteristics of modern business models is their adaptability. Unlike the rigid and inflexible models of the past, modern models must be able to evolve and pivot in response to changing market conditions, emerging trends, and disruptive forces. Long gone are the days of five-year business plans; today’s businesses require agility and resilience to navigate uncertainty and seize opportunities as they arise.

Weaknesses of Traditional Models: Limited Flexibility and Silo Mentality

Traditional business models, while still relevant in many respects, suffer from several inherent weaknesses. One of the most significant drawbacks is their limited flexibility. Traditional models are often static and rigid, making it challenging for businesses to respond effectively to changes in the external environment.

Moreover, traditional models can foster a silo mentality within organisations. By compartmentalizing departments and functions, traditional models inhibit collaboration, communication, and innovation. This siloed approach can lead to inefficiencies, missed opportunities, and a lack of alignment with overall strategic objectives.

Another critical issue with traditional models is their failure to adapt to changing business requirements. While these models may have served their purpose in the past, they often struggle to keep pace with the rapidly evolving business landscape. As a result, businesses that cling to outdated models risk becoming obsolete in today’s highly competitive market.

Your Business as a Conveyor Belt: Interconnectedness and Accountability

To understand the need for a more adaptive business model, it’s essential to view your business as a complex and interconnected system. Like a conveyor belt, your business is a continuous flow of people, materials, and information, all working together to achieve a common goal. However, just as a malfunction in one part of a conveyor belt can disrupt the entire process, inefficiencies or bottlenecks in your business can have far-reaching consequences.

Central to the success of any business model is the concept of accountability and responsibility. While accountability involves reporting on activities and outcomes, responsibility focuses on executing tasks efficiently and effectively. And the responsibility of executing tasks can be shared across teams. Whatever the business needs people to do, they should do.

An example of this in practice could be taking a team member from each team and cross skilling them across all teams activities. These cross skilled employees would form an ‘overflow’ team. So when a particular team needs help, they would service that team. Manage the current bottlenecks and keep the conveyor belt moving.

By fostering a culture of accountability and responsibility, businesses can ensure that everyone in the organisation understands their role in achieving the overall objectives.

Matching Inputs with Outputs: Assessing Capability and Aligning with Vision

When developing a modern business model, it’s essential to assess your organisation’s current capabilities and resources. This involves evaluating your strengths, weaknesses, opportunities, and threats to identify areas where improvement or investment is needed. By understanding your organisation’s capabilities, you can better align your business model with your strategic objectives and vision.

Moreover, a modern business model must be closely aligned with the organisation’s vision and strategy. Every aspect of the model, from processes and workflows to resource allocation and performance metrics, should support and reinforce the overarching strategic goals. By ensuring alignment between the business model and the strategic vision, businesses can create a roadmap for success and drive sustainable growth.

Conclusion: Embracing Adaptability for Success

In conclusion, the traditional approach to business models, while still plays an integral part, however is no longer sufficient in today’s rapidly changing business landscape. To thrive in this environment, businesses must embrace adaptability and flexibility, building models that can evolve and pivot in response to changing market dynamics. By fostering a culture of accountability and responsibility and aligning the business model with the strategic vision, businesses can create a roadmap for success and drive sustainable growth in the long term.